The rise of the internet has changed the attitudes and behaviors of consumers fantastically. Within a few short years, shoppers now have the ability and understanding to do their ritual Christmas shopping from the comfort of their living room, with a glass of mulled wine in hand rather than brave the blustery weather outside.
The importance of the product page on any ecommerce site is huge. This page needs to give the online consumer every bit of information that they would normally get from picking up an item in an actual store whilst providing easy and clear actions to purchase. Below are just a few of the types I have come across.