Lidl’s “Too Good To Waste” initiative promotes fruit and vegetable boxes for £1.50 in an effort to tackle food waste.
As part of Lidl’s commitment to cutting food waste by 25% per store by 2020, the supermarket has announced the launch of “too good to waste” fruit and vegetable boxes across its 760 stores in England, Scotland and Wales.
The 5kg boxes include fruit and vegetables straight from the store shelves and are put together daily by Lidl staff.
The contents of the fruit boxes are fruit and veggies that may have become slightly damaged, discoloured or deteriorated.
Any leftover boxes of produce are given to local good causes as part of Lidl’s Feed it Back programme, which can include food banks, soup kitchens and community cafes.
Initially Lidl trialled the scheme in a few select areas to see if there was demand for the product. The scheme was gradually extended to 122 stores, and they sold more than 50 000 boxes, and prevented 250 tonnes of food going to waste.
CEO of Lidl GB, Christian Hartnagel said “The positive feedback that we have received off the back of our trial has been incredible; from our colleagues who are showing so much passion for them, to our customers who were getting in touch from the get go asking where they could get one”.
“The really brilliant thing about this initiative is that, not only is it helping to tackle the highly important challenge of food waste, it’s also helping our customers make even more savings”.