For kids who get bored easily whilst in the supermarket, Sainsbury’s has launched an augmented reality app to keep them occupied over the Easter break.
Called April’s Easter Adventure, the app gets kids to interactively track down a bunny, lamb, chick, deer, fox and duck dotted around the British supermarket chain’s stores.
Using in-app clues to unlock mini-games, the game then set them on the path to the next character.
The app uses augmented reality technology to overlay characters in the real world environment which can be activated by holding up a smartphone.
It’s been designed as a way to combat the restlessness that kids have during shopping, but that also be more apparent on their Easter break.
The app will work during the two-week holiday period, but will only in Sainsbury’s main supermarkets and not Local convenience stores.
“We’re always on the lookout for new and exciting ways to innovate and reward our customers,” a Sainsbury’s spokesman said.
“This interactive app is a first for Sainsbury’s and is the perfect way to keep the kids entertained during the Easter break while parents tick off their weekly shop.
“We’re excited to see families get involved as they search the stores looking for April and her friends this Easter.”
The app will be available to download until April 22.