ASDA have revealed they are making an effort to improve their environmental impact with a new refillable and reusable packaging scheme.
The supermarket giant is set to trial a new eco-friendly initiative that’ll see the removal of traditional plastic packaging from everyday products and replaced with sustainable, refillable alternatives.
The new scheme will see customers asked to bring their own reusable containers in store, and will be able to fill them up with a variety of foods from pasta, rice, fruit, veg and cereal.
The initiative will potentially see 19,500 tonnes of non-recycled plastic waste removed from stores, according to the supermarket.
The initiative follows in the footsteps of Waitrose, who trialed a similar plastic refill scheme in early 2019.
By the end of 2020, ASDA are aiming to cut one third of their own-brand plastic packaging, replacing it with recyclable alternatives.
The eco-friendly trial will appear in select ASDA stores for three months in early 2020.
Full details of the ASDA plastic waste pledge are available at ASDA online.
For more information on the ASDA plastic waste pledge visit ASDA online.