Complete with soft neutrals and natural-inspired textures, George Home has teamed up with star Louise Redknapp for the Loved by Louise Edit.
The 27-piece collection features bedding, dining, bath and living accessories from the retailer’s new spring/summer 2020 collection, with prices starting from as little as £4.
The edit reflects Redknapp’s own contemporary style across bedding, lighting, bath and dinnerware in a range of soft neutral colours and can be roughly divided into three areas.
There’s the dining ware, complete with pastel and gold, patterned textiles such as towels complemented by soothing marble-effect accessories and, most notably, natural elements.
Natural materials, such as rattan, raffia and wicker have been an increasingly popular and important eco-friendly interiors trend.
Across the collection, there’s several nods to natural textures, from cushion tassels to natural hand spun rugs, tufted bedding to raffia woven plant holders.
The home range in particular uses wicker to great effect, a choice the singer found daunting to initially embrace.
“I wouldn’t usually go for anything wicker as I’m quite monochrome, strong, straight lines and modern interior,’ reveals the mum-of-two.
‘But especially putting three together, they create a nice feel to a room and could fit into a Victorian style house, modern contemporary home, an apartment and a country house.
They go all across the board and fit many styles, they’re lovely.’
The supermarket has also recently announced they will be trialling a new ‘Sustainability Store‘ as part of its wider commitment to protecting the planet and reducing plastic.
The new refill station will be trialled for three months in the Middleton, Leeds, branch before Asda decides whether to roll it out nationwide.
The Love Louise Edit is available at Asda – online at George Home and in-store – with prices starting from £4.