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How Pantone Chose Living Coral as its 2019 Colour of the Year

Pantone recently unveiled its 2019 colour of the year – Living Coral – but how, and why, did they choose this vibrant and stunning tone.

For 20 years, Pantone’s colour of the year has influenced product development and design decisions across a variety of industries, including fashion, homeware, and industrial design, as well as graphic design.

When the design experts reveal their colour of the year the world takes notice and this year is no different.

How do Pantone choose their colour of the year?

To arrive at the selection each year, Pantone’s colour experts at the Pantone Colour Institute comb the world looking for new colour influences.

This covers the entertainment industry, art, fashion, all areas of design, travel destinations, as well as new lifestyles and socio-economic conditions.

Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even up-coming events that capture worldwide attention.


Why Living Coral?

The thought is that Living Coral embraces us with warmth and nourishment.

Representing the fusion of modern life, Living Coral is a nurturing colour that appears in our natural surroundings.

The stunning tone emits the desired, familiar and energising aspects of colour found in nature.

In its glorious home beneath the sea, this effervescent colour mesmerises the eye and mind. Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.

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