Ahead of the busy Easter season, Asda have announced they have removed almost all of the harmful plastic packaging included in their own brand Easter egg range.
The supermarket giants revealed 98 per cent of the plastic packaging on their “Extra Special” Easter egg collection has been removed, potentially saving 16 tonnes of harmful, unrecyclable plastic waste finding its way into the UK environment.
Gone is the unnecessary plastic and cardboard inserts on the top and bottom of the eggs to hold them in place, in their place is a simplified, almost, completely plastic-free Easter egg packaging.
In order to make such a dramatic reduction in the volume of plastic, Asda introduced tweaks to the shape of the egg and a complete redesign of how the eggs are packaged.
The new eggs have also been resized, transforming from a wider, rounded shape to a thinner, oval alternative. By slightly flattening the shape, the supermarket was able to slim-down the packaging, which will not impact the protection and freshness of the eggs.
Each egg has also been made with 100 per cent sustainable Belgian chocolate.
The plastic-free Easter move is part of a wider aim Asda are planning to make all of their own-brand packaging 100 per cent recyclable by 2025.
Already, the supermarket has removed 8,000 tonnes of plastic waste from over 1,000 own-brand lines and are committed to reducing a third of all plastic waste produced in-store by 2020.
The Extra Special Easter egg range will be available to purchase in-store from 10 February.
For more information on the Asda plastic free Easter visit Asda online.