John Lewis and Waitrose are giving the Christmas dinner table a sustainability makeover with a move to completely remove festive crackers containing plastic toys or surprises from their stores.
The high street giants made the joint announcement as they aim to transform their current business models into ones which are more environmentally friendly, free from harmful items such as plastic and non-recyclable products.
An estimated 154,000,000 pieces of festive rubbish will find its way to landfills around the UK in 2019 alone, further exacerbating the current global environmental damage being caused by non-recyclable or non-biodegradable products.
The plastic-free cracker initiative will see traditional plastic toys and prizes such as combs, clips, cards, containers and other items, replaced with metal or 100% recyclable trinkets instead.
The new Christmas Waitrose & John Lewis plastic free crackers will not be available to buy in 2019, rather the high street pair aim to have them rolled out and ready for Christmas 2020.
For more information on the Christmas Waitrose & John Lewis plastic free crackers visit John Lewis & Partners online.