If you enjoy doing your food shopping on the web, then you’ll be delighted to know that Marks & Spencer will soon have their very online delivery service.
The high street retailer has joined forces with Ocado, an online food delivery store, to allow shoppers to order goods via a website for the very first time.
It comes as a business deal has been arranged between the two, with Marks & Spencer now owning a 50% share of a joint venture with Ocado, worth £750m.
The new service is expected to launch no later than 2020, with M&S expected to stock more than 4,500 products on Ocado once the online service’s current deal with Waitrose expires.
Ocado, on the other hand, will continue to trade as the existing brand, offering their own lines as well as that of other brand names.
Currently, M&S do have a online delivery service to an extent – you can buy party food, alcohol and birthday cakes on the official website.
However, it’s the first time that a full range of M&S food products will be delivered straight to your door, in line with other supermarkets such as ASDA and Tesco, who already offer a similar service.
Of course, like other physical stores on the high street, M&S has been closing shops across the nation as increasing numbers of consumers look to buy their products online.
Although it too has struggled in a challenging retail market, M&S Food has proved a significant crown jewel for the brand in the past, offering higher-end, alternative products to shoppers and leading to the creation of ‘M&S Foodhalls.’
This latest venture will build on that concept in a digital age, this time collaborating with a significant online retail partner.
Watch this space for just how successful it will be for the brand…