With the production of cars currently at a standstill due to the Coronavirus lockdown, Rolls Royce have turned their focus to honey production.
The luxury car manufacturer are using their 42-acre West Sussex base, which is home to 250,ooo honey bees living in six hives, to make a collection of delicious Rolls-Royce honey.
The move might seem bizarre for a car manufacturer, but Rolls Royce have had their apiary in operation since 2017, producing some of the world’s most exclusive honey.
Even each hive has been given its own steel nameplate and named after each of iconic car from the Rolls-Royce range – the Phantom, Wraith, Ghost, Dawn, Cullinan, and the last one named “Spirit of Ecstasy”.
The apiary is just one aspect of the wider Rolls-Royce campus aimed at helping the environment and sustainability. The location has a range of sustainably made buildings, thermal ponds, rainwater management systems, and a wildfowl refuge. Rolls-Royce are aiming to tap into the biodiversity of the local area to help reverse global warming and climate change.
The honey production and bee hive initiative is part of a wider programme Rolls-Royce are running to help grow and sustain declining bee populations across the UK. The car makers support the BeeLines campaign – which launched with the hopes of the reversing the decline of bees in the UK.
To source a jar of the sweet nectar is tricky as Rolls-Royce honey is only served to guests of the motor company and are not readily available to buy in shops.
For more information on the Rolls Royce Honey visit Rolls-Royce online.