Since the Coronavirus outbreak began, the UK’s interest in vegan food has started to grow and fresh research reveals just how popular the plant-based diet has actually become.
Data collected by Food Manufacture, a research firm focused on the food and drink industry, revealed that 12 per cent of British consumers, roughly eight million people, believe a vegan diet has become a much more likely option since the deadly pandemic began.
As the planet continues to contend with the COVID-19 outbreak, veganism and plant-based diets have become the go-to for those looking to embrace a healthier, more environmentally friendly, way of living while under lockdown.
The global pandemic has seen a spike in vegan food sales across the UK and the world.
Meatless and alternative meat brands including Fry’s, the Family Food Co, the Meatless Farm Company, Violife, Oatly, and a host of others, have all revealed huge sales increases during the pandemic.
In the US alone, plant-based meat sales were up 279.8 per cent, according to Nielsen research. Oat milk becoming the most sought after plant-based alternative with a 476.7 per cent increase in sales alone.
According the Food Manufacture survey, which polled 2,000 people to help compile the report, an estimated eight million people in the UK are eating more plant-based food now more than ever before.
Further details of the report reveal, 23 per cent have increased their fruit and vegetable intake since the beginning of the outbreak.
Those under 20 years of age and millennial’s are the most likely to stock up on plant-based foods first before traditional meat products.
Additionally, 51 per cent of those who took part in the survey believe that plant-based foods have medicinal properties.
For more information on the UK Vegan Food Manufacture report visit Food Manufacture online.