Virgil Abloh has teamed up with Evian to hunt for the next generation of sustainably-minded designers with an offer to support a range of initiatives with a one-off grant.
The creative director of Off-White and the bottled water juggernauts announced at the unveiling of Evian’s new refillable SOMA bottles – the start of the Activate Movement initiative, which is offering £50,000 grant for sustainably-focused design and innovation projects.
The aim of the eco-focused design competition is to inspire curious minds and lend support to the next generation who want to exact positive environmental change.
The launch of the project is to prompt today’s youth to consider sustainable innovation of everyday products and accessories, hoping to find designers who can activate change and reverse the current trajectory of the worlds environment.
The initiative comes on the heels of Abloh’s redesign of Evian’s new refillable bottle collection. The innovative designer is focusing all of his future creations on sustainability and collaboration, hoping to prove the less is more is a better approach to the things people buy, from fashion and homeware.
Abloh is using his London-based design studio – Alaska Alaska to help judge the competition, along with a collection of Evian’s innovation experts.
The innovation project is open to 18-35 year olds but other guidelines for the competition have been left deliberately sparse to support the idea of innovative, sustainable thinking.
To enter the Virgil Abloh Evian initiative visit Evian online.
For more information on the Virgil Abloh Evian initiative visit Evian online.