Fashion giant H&M have unveiled a new clothing range made entirely from wine as part of a wider vegan and environmentally friendly collection.
The new range will be under the hugely popular H&M Conscious Collection and will include items made from a vegan-friendly leather substitute crafted from the waste of wine, ideal for those looking to embrace eco-forward living.
The new limited-edition collection uses a synthetically produced wine-waste material, and follows the success of their previous sustainably-focused capsules using bio-based materials.
The innovative new fabric has been made by Italian tech company, Vegea, and is created from grape pomace, which H&M first discovered in 2017 through its global change award competition. The soft leather is then combined with recycled coffee grounds to give it a unique shade.
Currently the new material will be featured on a number new handbags and selected shoes, with more clothing and accessories to be added to the line later in 2020.
H&M have set the goal of reaching 100 per cent sustainability, which includes using recycled materials exclusively on all of their clothing and homeware, by 2030.
The innovative and sustainable HM Conscious Vegea collection will be available for purchase from 26 March. To receive notifications on the launch visit H&M online.
For more information on the HM Conscious vegea collection visit H&M or Vegea online.